No longer the well-kept secret of the artists, writers and Hollywood stars who first "discovered" it in the 1960s, "PV" (as it is affectionately known) still retains the essence of the quaint fishing village it once was. Here is Viejo Vallarta, the quaint Old Town, An enticing mix of red-tiled buildings, cobbled streets, chic shops and bustling open markets. Here are Mismaloya Beach, Gringo Gulch and Conchas Chinas, the Beverly Hills of Vallarta.